Tamara Pavlovic

After obtaining her Master’s degree in English Language and Literature from the Faculty of Philology, Belgrade, Tamara worked in several positions with hundreds of clients.

Whether it was teaching English, translating technical documents, working as a customer support representative, or holding onboarding training, she loved gaining experience and working with people. The reason she always had these different opportunities for work is because people trusted her expertise. That’s when she realized how important the power of creating a brand is — being recognized as the go-to person.

And in 2019, she stumbled upon her first writing gig. Soon enough, writing became her way to express creativity, send a message, educate, and translate complex processes into easy-to-understand how-to articles. Reaching the right audience meant plenty of research on brand building and marketing. She wholeheartedly concluded that people’s trust in a company or individual is essential for helping a brand grow.

Tamara spent years mastering her writing skills, always happy to indulge in a new niche to apply all that she’s learned. Five years later, she joined CAKE.com, where she covered productivity and similar topics for the Clockify subteam. Later on, she joined the Brand Marketing team, where she is now helping the company build a recognizable brand identity and foster long-term loyalty.

Now, you can find her researching marketing strategies and the finest ways to deliver the right message to the right audience. With a warm cup of coffee in her hand, of course.

Outside of work, Tamara spends most of her free time with her family, going on trips, cooking, reading books, and riding horses.

Her goal is to spend as little time as possible doing chores and much more time gaining new experiences. Luckily, with plenty of productivity hacks up her sleeve, she has time for everything.