“Your network is your net worth.” — Porter Gale, public speaker, networker, and entrepreneur.
With this in mind, the CAKE.com team headed to Frankfurt to participate in the This Is Marketing conference, held on the 4th and 5th of November. The two-day event hosted over 10,000 participants, more than 150 exhibitors, and over 80 speakers.
Industry leaders, marketers, and entrepreneurs gathered in Frankfurt for the 5th time to explore the latest trends and strategies in the marketing world. Focused on innovation, this event is a platform for professionals to exchange ideas on digital transformation, customer engagement, brand building, and data-driven marketing.
The CAKE.com team talked with attendees about how our productivity bundle can help their businesses thrive.
Enterprise Business Development Specialist for Plaky, Marko Jovanovic, said our team talked with many people from the marketing world, mostly content creators, video producers, digital agencies, and event service providers.
“They were interested in our bundle’s added value, advantages of our products in comparison to competitors, data storage and security, as well as possibilities for integration.”
At our booth, visitors had an opportunity to:
- Get hands-on demos and see our software in action,
- Learn insider tips and tricks on how to best use the tools,
- Discover how to cut software costs and reduce expenses, and
- Meet our team and learn more about our plans for the future.
Sales Specialist at CAKE.com, Niko Tomic, said the atmosphere at the conference was very relaxed and friendly:
“The networking was very informal and casual. People who visited our stand were interested to hear about CAKE.com and our products. A lot of them asked for a quick demo of one or several of our tools. Many visitors left their contact so we can reach out and share more information about our products.”
Our SDR Manager, Ksenija Kubanovic, believes attending conferences is crucial for our team:
“I think this conference in Frankfurt, and conferences in general, are very useful for the sales team, especially for Sales Development Representatives. It is the opportunity to move away from emails and cold calls and collect many new contacts and potential leads in just a few days. It was a great experience”.