{"id":1253,"date":"2023-05-19T11:04:55","date_gmt":"2023-05-19T11:04:55","guid":{"rendered":"https:\/\/cake.com\/blog\/?p=1253"},"modified":"2026-02-19T10:19:55","modified_gmt":"2026-02-19T10:19:55","slug":"cake-com-at-adria-summit-2023","status":"publish","type":"news","link":"https:\/\/cake.com\/blog\/news\/cake-com-at-adria-summit-2023\/","title":{"rendered":"CAKE.com at Adria Summit 2023"},"content":{"rendered":"\n<p>At the beginning of May, we were honored to see our VP of Customer Experience, Jovana Kandic, represent CAKE.com at the second annual <a href=\"https:\/\/adriasummit.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Adria Summit<\/a>.<\/p>\n\n\n\n<p>The conference was simultaneously held in Umag, Croatia and Portoroz, Slovenia. Attended by hundreds of business leaders from around the region, the Summit provided a space for discussions of the future of digital commerce.<\/p>\n\n\n\n<p>Over 80 industry experts were also invited to participate in panels on a variety of topics, ranging from LinkedIn outreach to artificial intelligence, and more. One of those speakers was our very own VP of Customer Experience, Jovana Kandic.<\/p>\n\n\n\n<p>Kandic had previously represented CAKE.com (then COING) at the first Adria Summit in 2022, where she spoke on a panel about <a href=\"https:\/\/www.youtube.com\/watch?v=H9cHihkHIMI\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Managing Customer Experience with Ever-changing Industry Trends<\/em><\/a>.<\/p>\n\n\n\n<p>This year, Kandic took the stage once again to participate in a discussion titled <em>Sailing the Troubled Waters: Staying Relevant and Winning Customers During Market Turmoil<\/em>, which took place on Friday, the 5th of May, at Kempinski Hotel Adriatic in Umag. Other panelists included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Moderator<strong> Zvonimir Mrsic<\/strong>, Operating Partner of Spitzberg Partners LLC,<\/li>\n\n\n\n<li><strong>Branislav Vujovic<\/strong>, Founder and supervisory board member of New Frontier Group,<\/li>\n\n\n\n<li><strong>Aleksandar Stevanovic<\/strong>, Director of PwC Strategy &amp; Operations Consulting, and<\/li>\n\n\n\n<li><strong>Erich Cossutta<\/strong>, Founder and President of Dragon Maritime Group.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>During the discussion, Kandic highlighted the biggest challenge regional e-commerce businesses are facing \u2014 customer convenience. In her opinion, people will always choose a service that can deliver the product they want in the quickest and most convenient way. Therefore, if businesses wish to stay relevant in the global marketplace, they must consider the experience of their customers.<\/p>\n\n\n\n<p>After the panel, we asked Jovana to share her thoughts on this year\u2019s Adria Summit:<\/p>\n\n\n\n<p><em>\u201cParticipating in discussions about the future of Internet-based industries always leads to new insights, so I\u2019m grateful to have gotten the opportunity to attend this year\u2019s Adria Summit. The topic of my panel was inspiring as well as current. And, of course, I couldn\u2019t have asked for a better group of panelists to share the stage with.\u201d<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"740\" src=\"https:\/\/cake.com\/blog\/wp-content\/uploads\/2023\/08\/ZOX_3443-1110x740.jpg\" alt=\"\" class=\"wp-image-1800\" srcset=\"https:\/\/cake.com\/blog\/wp-content\/uploads\/2023\/08\/ZOX_3443-1110x740.jpg 1110w, https:\/\/cake.com\/blog\/wp-content\/uploads\/2023\/08\/ZOX_3443-450x300.jpg 450w, https:\/\/cake.com\/blog\/wp-content\/uploads\/2023\/08\/ZOX_3443-768x512.jpg 768w, https:\/\/cake.com\/blog\/wp-content\/uploads\/2023\/08\/ZOX_3443.jpg 1500w\" sizes=\"auto, (max-width: 1110px) 100vw, 1110px\" \/><\/figure>\n\n\n\n<p>About the Summit, in broader terms, she added:<\/p>\n\n\n\n<p><em>\u201cI was impressed with the scope of the event this year. Everything, from the location to the attendees, was top-notch. I\u2019m looking forward to attending many Adria Summits in the future and seeing how the e-commerce and SaaS industries grow together.\u201d<\/em><\/p>\n\n\n\n<p>Likewise, CAKE.com looks forward to seeing the connections made during the summit lead to exciting new collaborations and fruitful partnerships in the future.<\/p>\n\n\n\n<p>Till next year!<\/p>\n\n\n    \n    <div class=\"flexible-banner banner-blue-dark flex items-center py-4 pt-10 px-10 mb-8 overflow-hidden md:pt-4\">\n        <div class=\"banner-container w-full\">\n            <div class=\"flex items-center justify-center gap-10 flex-col md:flex-row\">\n                <div class=\"flex-1\">\n                                            <p class=\"font-humansans !text-2xl text-center !leading-tight text-white !mb-6 md:!mb-3 md:text-left md:!text-xl\">Elevate productivity with CAKE.com<\/p>\n                                        \n                                            <p class=\"!text-sm text-white text-center md:text-left md:!text-xs !mb-6 md:!mb-3\">Combine time tracking, team communication, and project management to boost your organization\u2019s productivity \u2014 with the CAKE.com Suite.<\/p>\n                                        \n                    <div class=\"flex justify-center gap-3 mt-4 md:justify-start\">\n                                                    <a href=\"https:\/\/cake.com\/suite\"  class=\"btn btn-secondary !text-xs font-normal px-6 py-2\">\n                                Get started                            <\/a>\n                                                \n                                                    <a href=\"https:\/\/cake.com\/try\"  class=\"btn btn-transparent-no-border !text-xs font-normal px-6 py-2\">\n                                Learn more                            <\/a>\n                                            <\/div>\n                <\/div>\n                \n                                    <div class=\"banner-image\">\n                        <img decoding=\"async\" src=\"https:\/\/cake.com\/blog\/wp-content\/uploads\/2025\/12\/banner-productivity-suite.png\" alt=\"Elevate productivity with CAKE.com\">\n                    <\/div>\n                            <\/div>\n        <\/div>\n    <\/div>\n\n    \n","protected":false},"excerpt":{"rendered":"<p>At the beginning of May, we were honored to see our VP of Customer Experience, Jovana Kandic, represent CAKE.com at the second annual Adria Summit. The conference was simultaneously held in Umag, Croatia and Portoroz, Slovenia. Attended by hundreds of business leaders from around the region, the Summit provided a space for discussions of the [&hellip;]<\/p>\n","protected":false},"featured_media":1254,"template":"","categories":[],"tags":[],"class_list":["post-1253","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CAKE.com at Adria Summit 2023 - CAKE.com | Blog<\/title>\n<meta name=\"description\" content=\"At the beginning of May, we were honored to see our VP of Customer Experience, Jovana Kandic, represent CAKE.com at the second annual Adria Summit. 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